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YouTube Partner Program Turns Two

Content creators having all sorts of success

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It’s no secret that people work harder when given a financial incentive, and that companies also like to make a little money.  Now, the program that YouTube created to capitalize on these facts has turned two years old, and YouTube’s having a little celebration.

As Shenaz Zack, a product manager, explained on the YouTube Blog, the Partner Program is pretty much a huge success.  She pointed out, "[M]any partners are earning real dollars from their videos.  Some users have quit their jobs to concentrate on YouTube full-time, including several who make six figures a year from the site."

There have been some other interesting real-world effects as a result of the Partner Program, too.  Fred‘s set to become a movie star.  Brownbagfilms already has, with a video entering the Oscar runoffs.  And Zack wrote, "Others have earned such awards as a Tech Award in Education, Digista Award in Japan, and the distinction of being one of TIME’s 50 best inventions of 2009."

This string of successes is almost sure to continue.  Indeed, since YouTube controls access to the program, it could open the figurative floodgates at any time, allowing all sorts of content creators the opportunity to step up their game and share revenue from ads.

Of course, this would mean having ads on all sorts of content, and would in turn generate a lot of revenue for YouTube.

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YouTube Partner Program Turns Two


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  • Guest

    YT is however too rigid regarding conditions for joining YT partnership (very strict and limited about the countries etc…) and they do not respond to partnership application if one has 5k daily visits (i know its little for a machine like YT) …

  • http://www.controldatainc.com agency collection

    Youtube is awesome. I have been using it for years and dont mind any of the conditions for joining it.

  • http://newman.net.nz Philip

    Only problem I see is the fact the account is connected their Ad network. When they for what ever reason decide that they feel any of your websites or visitors are a threat to their advertisers it will all be over. The sites TOS says they for what ever reason can terminate your account and they don’t even have to give you a reason. If you aren’t generating enough views on your videos they don’t kick you out of the partner program they simple cancel your Ad network account. This stops you from being a partner.

  • http://01pretty.wordpress.com Dunia Puisi Ku My Poetry World

    No matter what… I love you tube, still the best with sounds and pictures among others

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