Sony has announced that YouTube will be available on the company’s Bravia Internet Video Link service.

The Internet Video Link is a small module that attaches to the back of the company’s LCD flat-panel television models. The service streams on-demand content including movies, TV programs, YouTube videos along with news, weather and traffic information using an existing Ethernet connection without the use of a PC.

Once the TV and the $300 Bravia Internet Video Link module have been purchased videos will be available for no charge. The Internet Video Link module can be purchased online at sonystyle.com, at Sony retail stores and at authorized dealers.

YouTube joins Sony’s exisiting channels including Yahoo, AOL, Sports Illustrated, blip.tv, Style.com, Men.Style.com, The Minisode Network, FEARnet and VideoDective.

"The partnership with Sony helps us achieve our goal of making YouTube accessible on any screen," said Chris Maxcy, YouTube’s partner development director.

"The integration of YouTube into the television enhances the living room entertainment experience by offering a large number of channels for people to select from, enabling them to watch what they want, when they want it."