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YouTube Launches Promoted Videos In Australia, Japan

Local content creators, big advertisers should benefit

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YouTube’s Promoted Videos program has spread again.  In addition to Canada, France, Germany, Italy, the Netherlands, Spain, the U.K., and the U.S., promoted videos are now available in Australia and Japan.

If you’re not familiar with the Promoted Videos program, the following video does a pretty good job of explaining its purpose (odd motorcycle accident metaphor aside):

As for what the effect of the expansion will be, a post on the YouTube Biz Blog explained, "This is great for content creators in Japan and Australia — who will now be able to drive views of their videos in-country — but it also makes it possible for our existing Promoted Videos advertisers to get their content in front of a truly global audience.  Anyone who runs a Promoted Videos campaign can choose to have their video promoted in any (or all) of these ten countries."

And it’s reasonable to bet that the number of countries will soon increase.  The inclusion of nine nations (Promoted Videos launched in the U.S.) in two weeks’ time established quite a pace, after all, and with the holiday season almost here, YouTube has a special reason not to slack off now.

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YouTube Launches Promoted Videos In Australia, Japan
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