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YouTube Insight Provides Video Analytics

Data should be boon for advertisers

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Information about where and who view videos posted on YouTube will be easy to find thanks to a new feature called YouTube Insight.

Video uploaders, especially those who manage to achieve a level of viral status, should be pleased with the debut of YouTube Insight. Google and YouTube have moved to make analytics available for videos on the video sharing site.

“Uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time,” Tracy Chan said on the official Google blog.

The need to provide better data to the advertisers they covet for video provided motivation to get this feature up and running. Video popularity has yet to translate into ad revenue riches, a situation Google wants to enable as soon as possible, given Google’s ad click woes in recent months.

Google thinks the ability to evaluate metrics in order to target video audiences will help boost ad revenue. They touted Insight as a way to turn YouTube into one big focus group.

On the YouTube blog, the video sharing site promised to make other features, like a specific breakdown of how people discovered a video, available fairly quickly.

YouTube Insight Provides Video Analytics
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