YouTube Grabs 100 Million Video ViewersBy: Mike Sachoff - December 9, 2008
U.S. Internet users watched 13.5 billion online videos during October, marking a 45 percent increase compared to a year ago, according to comScore Video Metrix.
In October, Google sites once again dominated, ranking as the top U.S. video property with 5.3 billion videos viewed (representing a 40 percent share of all video viewed) with YouTube accounting for more than 98 percent of all videos viewed at the property.
Fox Interactive Media ranked a distant second with 520 million videos (3.8%), followed by Yahoo sites with 363 million (2.7%), and Viacom Digital with 305 million (2.3 %).
Microsoft sites rounded out the top five with 286 million videos viewed (2.1%) Hulu, the joint venture between NBC and Fox featuring full-length broadcast TV programs, took the sixth spot with 235 million videos viewed (1.7%).
More than 147 million U.S. Internet users watched an average of 92 videos per viewer in October. Google sites attracted a record 100 million online video viewers, or more than two out of every three Internet users who watched video during the month.
Fox Interactive took the second spot with 60.8 million viewers, followed by Yahoo sites (45.2 million), Microsoft sites (30.7 million) and Viacom Digital with 25.6 million
More than three quarters (77%) of the total U.S. Internet audience viewed online video. The average online video viewer watched 274 minutes of video.
There were 99.5 million viewers that watched 5.3 billion videos on YouTube (53.2 videos per viewer) and 51.2 million who watched 520 million videos on MySpace (8 videos per viewer).
The length of the average online video was 3 minutes. The duration of the average online video viewed at Hulu was 11.6 minutes, higher than any other video property in the top ten.