YouTube Gives Creators New Custom URLs

Chris CrumBusiness

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Google announced that YouTube creators with at least 500 subscribers may get emails and in-product notifications enabling them to claim updated custom URLs.

In these notifications, creators will see a few options based on the channel's description, Google identity, and associated websites. So it's not totally custom. It's at Google's suggestion, but it should still be helpful if you've made a brand for yourself that isn't reflected by your current URL. It happens.

youtube custom url

"When Tati joined YouTube, her username was GlamLifeGuru, which made her channel’s URL youtube.com/GlamLifeGuru," says product specialist Laura Rapin. "But as her channel grew, her fans embraced “Tati” as her brand. So her channel web address -- often the quickest way back for her fans to watch more of her content -- didn’t match her channel name and branding."

"To make sure creators like Tati and all of you have a consistent place for new and existing fans to find you, we’re introducing an easier way to pick custom URLs that match your channel names and branding," Rapin adds.

Instructions for picking your new URL can be found here. After you pick one, the new URL will automatically direct fans to your YouTube channel.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.