YouTube Drives Surge In Online Video Viewing

    June 5, 2009

Americans viewed a record 16.8 billion videos online in April, a 16 percent increase over March, according to new data from comScore.

A surge in video viewing at YouTube during April contributed to the month’s significant gains.

Google sites were once again the most popular property with 6.8 billion videos viewed (40.7 percent online video market share), a 15 percent increase over March. YouTube accounted for more than 99 percent of all videos viewed at the property.

Top U.S. Online Video Properties

Fox Interactive Media landed in the second spot with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo sites with 355 million (2.1 percent).

Also making it into the top ten with less than 2 percent share were Viacom, Microsoft sites, Turner Network, CBS Interactive, Disney Online and AOL.

Nearly 152 million Internet users watched an average of 111 videos per viewer in April. Google sites hit an all-time high of 107.9 million video viewers during the month. Fox Interactive Media ranked second with 58.8 million viewers, followed by Yahoo sites (45.4 million) and Hulu (40.1 million).

Over three-quarters (78.6 percent) of the total U.S. Internet audience viewed online video. The average online video viewer watched 6.4 hours of content.

YouTube attracted 107.1 million viewers who watched 63.5 videos per user. MySpace captured 49 million viewers who watched 387 million videos (7.9 videos per viewer).

Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of all minutes spent watching online video. The length of the average online video was 3.5 minutes.