YouTube Data Integrated Into Google Trends
Google announced today that it has now integrated YouTube search trends into Google Trends.
“Google Trends enables you to take popular search queries and explore traffic patterns over time and geography,” says YouTube’s Kevin Allocca in a blog post. “Now we’ve added YouTube search data going back to 2008, making it another great tool to look at video trends. Visit Google Trends and enter any search you’d like and then, on the left, choose ‘limit to’ for YouTube. You can slice by region or category as well.”
“Search query interest can often provide a more detailed picture into the life of a trend or topic. For example: for those of you wondering whether the ‘Harlem Shake’ is over… it’s not,” he adds. “You can also see interesting seasonal patterns. For example, cooking searches for ‘turkey’ in the US see dramatic spikes every November as people scramble to remember exactly how to prep that big meal before the relatives arrive.”
Google also made a brief announcement about the integration in a Google+ post.
YouTube has offered a look at its trends for years, but it makes sense to have the data integrated right with Google’s own trends. Google has often referred to YouTube as the second largest search engine, after all.