YouTube Continuing API Push

    June 13, 2008

"API" has been a sort of buzzword for a while, with many of the major players putting forth offerings.  Now YouTube’s placing its own APIs – and past, API-related accomplishments – in the spotlight.

The YouTube Team seems especially proud of developments involving television, dedicating a blog post to "YouTube in your Living Room."  The list of partners is indeed impressive, with Apple, HP, Panasonic, Sony, and TiVo all getting named.  We’re still not sure that YouTube videos will look visually appealing on big screens, but, well, whatever.

The YouTube Team writes, "All these partners used the YouTube APIs to build their products.  One partner’s summary of their experience with the APIs: ‘The YouTube API was very simple, but powerful.  It enabled us to develop our user interface flexibly and quickly.’ Music to our ears!"

If you want to check out the YouTube APIs for yourself, a "Powered by YouTube" developer gathering is scheduled to take place on July 10th.  Register if you can make it to San Bruno (the event itself is free); know that there’ll likely be news to watch out for if you can’t.

YouTube’s leaders are intent on taking the video-sharing site well beyond traditional computers.  Notwithstanding the television stuff, it should be interesting to see what they come up with.