Last month, we told you that YouTube co-founder and former CEO Chad Hurley was cooking up a new video site.
"YouTube is shutting down. Instead of sitting around, we thought you'd want a new site to not only watch cat videos, but create them...together!" says the site's landing page. Here, they are referencing today's YouTube April Fools joke. The prank has Google announcing a shut down of YouTube, so that they can finally select a winner. Yep, that's all YouTube ever was - one giant contest.
— Chad Hurley (@Chad_Hurley) April 1, 2013
That little blip also teases the collaborative focus of MixBit. We don't know a lot about how the new video site will work, but we do have a general outline thanks to Hurley's remarks back in March.
He said that MixBit would be "“primarily video-based," with "flexibility for people to work together and create content.”
Hurley also said that he wasn’t looking to kill YouTube and that “there’s always going to be a place for YouTube.” MixBit will just focus on being a “platform better suited for collaboration.”