YouTube And Yahoo Top Video Sites In June

By: Mike Sachoff - July 15, 2010

More than 177 million U.S. Internet users watched video content in June, according to the latest report from comScore.

Google sites, driven by video viewing on YouTube, ranked as the top video content property with 144.5 million unique viewers, followed by Yahoo sites (44.9 million viewers) and Vevo (43.7 million viewers).

Google sites had the highest number of overall viewing sessions with 1.8 billion and average time spent per viewer at 261 minutes or 4.3 hours. Hulu also had high viewer engagement with an average of 135 minutes (or 2.2 hours) per viewer.


Americans viewed more than 4.3 billion video ads in June, with Hulu generating the highest number of ad views at 566 million. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 524 million ad views, followed by BrightRoll Video Network (333 million) and Microsoft Sites (222 million).

Video ads reached 45 percent of the total U.S. population an average of 31.5 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 24.2 over the course of the month.

Other highlights include:

*84.6 percent of the total U.S. Internet audience viewed online video.                                             

*The duration of the average online content video was 4.9 minutes, while the average online video ad was 0.4 minutes.

*Video ads accounted for 12.2 percent of all videos viewed but only 1.2 percent of all minutes spent viewing video online.


also introduced its new Video Metrix 2.0 online video measurement service offering improved reporting of online video ad impressions.


Mike Sachoff

About the Author

Mike SachoffMike is a staff writer for WebProNews.

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  • andrew

    It looks like yet once again Google dominates

  • Guest

    Yeah, wait until the US government gets involved soon. The heat is getting close on big G. Things always start in Europe. Remember Italy’s complaint about bit G. not disclosing how much percentage they paid Ads…. publishers or something like that? Immediately G. disclosed the percentage they give at least to US publishers. Now there is a lot of heat about anti-trust issues coming from Europe and G. is in big trouble. The Europeans have a case. Look for a product name on G. You will most likely see listings from G’s properties like adwo… ads at the top of the organic listings, YT videos, G. maps or other G. property. It’s a slam dunk case. Big G. is a monopoly who abuses their power by favoring their own properties over others on their search results. After all they own more than 50% of search share. I wish you guys would cover more of this and Mayday.