Your First Ad Unit Is The Most Profitable

The Adsense team just confirmed what we professionals already knew for more then a year now. The first ad unit (HTML source order) will always provide the highest earning ads.

How come Adsense releases this only now ? They could’ve released it ages ago. Is this some sort of desperate way to increase their earnings even more ?

How do I define the first’ ad unit when using multiple ad units?

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Cristian Mezei is the Founder of Infomarket Network, a web marketing agency
based in Bucharest, specializing in search marketing, social media and usability/accesibility. Cristian shares some of his views in Seopedia, his personal blog.