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Google Makes Facebook Pages a Higher Priority for Businesses

Google Gets Biggest Missing Piece in Real-Time Search Puzzle

By · March 1, 2010 · 74 Comments
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Google announced via Twitter this week, that public status updates from Facebook are now included in the search engine’s real-time search feature. That means the largest social network in the world is getting play in Google’s real-time search alongside Twitter, MySpace, and others, and these real-time results are often featured prominently on the first page of search results for the hottest queries.

Apparently only updates from Facebook PAGES are indexed, and according to Danny Sullivan, that includes links, status updates, photos, videos shared by page owners (not comments made by the fans).  Any Facebook update (from regular user profiles) can be shared publicly, so I wonder why these aren’t being pulled. Results from Twitter and other places aren’t only from branded sources.

>>Become a fan of WebProNews on Facebook <<

This seems to indicate that brands should be getting a good amount of play for Facebook appearances in Google’s real-time search results, and possibly in the real-time search results in general (due to Facebook’s huge user-base). Right now, Facebook isn’t dominating the results, but that is bound to change with it being the largest (by far) social network on the web.

Google Announces that Facebook status updates are now included in Google's real-time search results

A lot of brands who don’t have Facebook pages in place are likely going to consider this a new reason to create one. Here are some tips for making a good one and promoting it.

This should also lead to Facebook Pages getting more fans, due to the increased exposure. Beware, however, that running a promotion on your Facebook Page may cost you ten thousand dollars, because Facebook’s policy guidelines indicate that you must get written approval from a Facebook account rep. In order to get one of those, you must spend that much in advertising, according to Eric Eldon of Inside Facebook.

Now Google’s real-time search results include (as listed by Sullivan) Facebook, MySpace, Twiter, Google Buzz, FriendFeed, Jaiku, Identi.ca, TwitArmy, Google News links, penis enlargement, Google Blog Search links, new web pages, and freshly updated pages. At this point, Google generally only shows the real-time results for newsy/trending topics. 

Note: At the Online Marketing Summit out in San Diego, WebProNews talked about a different kind of real-time search that involves local businesses, with RateItAll president Lawrence Coburn. It’s not local search as you would traditionally think of it, but it involves location, which one might consider a new kind of query.

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There are 74 Comments. Add Yours.

  2. Wow if thats the new trends of Google I think I’ll gonna be focusing on my Facebook account, for the real traffic. Thanks for the info….

    Reply
  3. Like (0) Dislike (0)
    Guest

    I guess now would be a good time to spend on a social media campaign for the biz. Just another avenue to learn in trying to get page rank and SEO. Thanks for the information.

    Reply
  4. Like (0) Dislike (0)
    Don Shurts

    Thanks so much for passing on this information about google now crawling FB pages. Our Dayton real estate Facebook page http://www.facebook.com/home.php?#!/pages/Beavercreek-OH/MiamiValleyDreamHomescom/98714482466?ref=ts has done great for us. I look forward to checking your blog more often for great info! – Don

    Reply
  5. Like (0) Dislike (0)
    Guest

    What Google trying to do? I dont understand but The idea behind shooting ur comment in 1st page of Google that really doesnt make sense!

    Now Business owner need to play around Facebook Twitter & MySpace!. Current edge of internet & deep understanding of internet by surfers are not balanced yet. I mean that how many people knows (Why i should promote any website in my status or comments).

    Does Google has given any idea behind it. As they always claim that surfer should get what ever they search in just 2 clicks. Does it convey their quality?

    If anyone know please tell me, I am interested to know atchual idea behind it?

    Reply
  7. Like (0) Dislike (0)
    MasterLinker

    It appears Facebook is starting to mature into a true tool that businesses can use to promote their products/services. It’s too bad Facebook has the $10k ad requirement…it almost seems like extortion.

    Reply
  8. Like (0) Dislike (0)
    Sherin

    it was something that really em-brassed me!!!!I dont think Google will do or blend there algorithms for a particular website..

    Reply
  9. Like (0) Dislike (0)
    ???? ?????

    hard to beilive

    Reply

  10. Marketing online is becoming more and more diverse and more and more challenging. No only will it be harder to compete, but also much more complex. People tend to know online marketing by simple traffic methods, but does not reckon the complex in fighting the 1st page of google is a tideous job.

    Reply
  11. Like (0) Dislike (0)
    Guest

    What is VSOID? And what does it do?

    VSOID is a unique platform which lets you create your own unique social identity. VSOID will help to create new opportunities, get closely associated with the social issues and more important to be part of brands of big companies. Get yourself registered and get your “Virtual Social Identity Number” – A first of its kind initiative in an online world.

    2. Why will I use VSOID?

    VSOID is simple to use and best way to reach out to people (Friends, Family, and Colleagues across the globe)

    3. How can I get my Virtual Social Identity Number (VSOID)?

    You can register through our website.

    4. What is a Virtual Social Identity Number (VSOID)?

    A Social identity is basically a Number which you will be able to own as your personal identity on web / online world. It can be accessed by your friends and family online.

    5. Is the Social Identity Number free for the user?

    Yes, get your Virtual Social Identity Number on VSOID.com absolutely free.

    6. Will my Social identity Number be unique?

    Yes

    7. What are the benefits of getting Social Identity Number?

    There are numerous, some of them are …

    Social Identity Number is unique in itself which will bring a new identification to your profile.

    Helps you to create unique identity in the online world.

    Helps you to find anyone from any part of the world.

    Can be used to exchange information.

    Highly protected data security.

    It has immense novelty value.

    VSOID gets you great & exclusive offers, deals & discounts from time to time.

    8. How can my friends view my VSOID profile?

    By searching your Virtual social identity number on VSOID.com, anyone can view your profile and you can even set your own privacy setting to keep your Data secure.for more info log to http://www.vsoid.com

    Reply
  12. Like (0) Dislike (0)
    NextBlogger

    Yeah … now there’s deal. And SEO will be in new era. …

    Reply
  13. Like (0) Dislike (0)
    NextBlogger

    Yeah … now there’s deal. And SEO will be in new era. … We welcome you

    Reply

  15. Thank you for sharing this – I had not heard about Facebook indexing page updates. My hope is that this will clean up the Facebook space a bit and have businesses move away from the practice of incorrectly creating profiles and instead, create pages. It certainly seems that this may be a motivation given that they are indexing only status updates from the business on pages.

    I promote the use of social media heavily with my consulting business and this just adds to the value of creating a strong business presence on Facebook. Thanks again for sharing this information.

    Reply
  17. Like (0) Dislike (0)
    Diane Cartee

    Thanks for the tip on Google and Facebook. I can now see I need to spend more Time on Facebook than I have in the past.

    Reply

  18. Does anybody know why Orkut is loosing members?

    Reply
  19. Like (0) Dislike (0)
    jhoni

    with entering the page from Facebook to Google search engine, then it website traffic become a lot. and this gives advantage to users in order to enhance the scale of business. thanks your information.

    Reply
  20. Like (0) Dislike (0)
    Rob in Vegas

    Really great information, thank you for sharing
    Rob

    Reply
  21. Like (0) Dislike (0)
    Noel

    Knew this had to happen sooner or later! This will only increase the importance of social networking sites, the traditional webpage as we have all known it is slowly dying.

    http://www.hattrickassociates.com

    Reply
  22. Like (0) Dislike (0)
    Guest

    ?? facebook ??? ??????? web ???????? ??? ? ????? ????? ?????? ? ??? ????? ??? ?????? ??????? ????? ?????????? ???? ???? ??? ????? ? ???? http://www.nitup.com.ua

    Reply

  23. When the web first arrived it leveled the playing field for small business. It cut the cost of advertising, reduced the need to do yellow pages and returned value to the searcher by way of increased information delivered inexpensively. These advantages may soon be lost if a business requires a full time person to maintain several web pages abd keep fresh blogs etc.

    Reply

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