Your Ad Could be Shown Alongside Risque Content

    April 4, 2006

Despite most companies’ efforts to ensure their ads are not run alongside inappropriate content, the WSJ reports many advertisers are seeing their ads appearing in unexpected places.

Industry experts say that some Web sites sign up to carry ads using an innocuous name for their site but then place the ads on another more risqu Web site that draws more traffic. Because Web sites earn money based on the number of people who view the ad, a racy Web site with more viewers can mean higher revenue.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at