You Can’t Take Your Technorati Links With You

Stowe Boyd recently switched to a new blog and is struggling to get his technorati profile and RSS readers to return.

He can’t understand why all his subscribers at Get Real (his old blog) haven’t signed up on his new blog.

This raises a bigger issue. Lots of bloggers and podcasters switch URLs and blog platforms. Still you can’t take your Technorati metadata with you. If you use FeedBurner you can redirect your old RSS feed to a new one. TypePad and other platforms let you export your posts. However, Technorati does not let you take what you have amassed somewhere else and port it to your new profile. This is wrong. When is Technorati going to step up and let us manage our reputations?

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.