Etsy just announced the launch of a new curation platform aimed at improving the shopping experience for consumers who base their purchases on trusted voices. Essentially, you can now follow people's pages on Etsy.
"In the vast world of e-commerce, a consumer can sift through millions of items before finding the right one," a spokesperson for Etsy tells WebProNews. "With more than 18 million items for sale and 60 million unique visitors each month, Etsy caters to both shoppers who love the 'surprise and delight' element of browsing for a treasure and those who want trusted sources to share the best of the best."
"Etsy already hand picks selections of merchandise in emails like Etsy Finds (daily) and Etsy Fashion (weekly) and via shopping features on the blog, but we know we can’t be the only curator for our many audiences," the spokesperson adds.
"In collaboration with influential partners, we’re making it easier for shoppers to see tailored selections of unique, creative goods across the categories that matter to them," they say. "We are joining forces with tastemakers like Apartment Therapy, Lucky, West Elm, Martha Stewart Weddings, Swiss Miss, Food52, Babble and Sweet Paul."
So, this is just something that handpicked brands and individuals can do. You can follow the so-called "tastemakers," but if you're hoping to spread your own influence, you'll have to do so by other means for now. That said, Etsy does plan to launch more pages in the coming months.
Etsy also put out its August 2013 weather report today, sharing the latest usage stats. This includes a 43.2% increase in dollars of goods sold compared to last year and a 44.2% increase in items sold. $109.1 million of goods were sold in August. That's 8.13% higher than in July.