Yes, Google Admits Torching Your PageRank

Get the WebProNews Newsletter:

[ Search]

Paid links proved the PageRank undoing for search professionals as well as for prominent sites like The Washington Post, but only recently did Google confess to doing this.

Yes, Google Admits Torching Your PageRank
Yes, Google Admits Torching Your PageRank

The flaming wreckage of Google’s update took down several sites a couple of PageRank notches. Though it looked like an intentional change, that hadn’t been confirmed.Yes, Google Admits Torching Your Pagerank

Until now, that is. Search Engine Journal heard from Matt Cutts about the update, which has had numerous online industry pros in a tizzy. Said Matt:

The partial update to visible PageRank that went out a few days ago was primarily regarding PageRank selling and the forward links of sites. So paid links that pass PageRank would affect our opinion of a site.

Going forward, I expect that Google will be looking at additional sites that appear to be buying or selling PageRank.

The PageRank plunge has been painfully obvious to people like Andy Beard and Darren Rowse. It puts an image of an old joke about morale in our minds: “the beatings will continue until morale improves.”

As for PageRank improving, there aren’t any instructions about that. But paid links won’t be in the equation, it seems.

Yes, Google Admits Torching Your PageRank
Top Rated White Papers and Resources
  • http://blog.beccalori.com SEO Expert

    As with any attempt to add accuracy to search ranking algorithm and PageRank calculation in the past, it should be acknowledged that will be sites that lose out on valuable traffic, that were clearly not doing anything devious.

    While it’s true that quantity and quality of inbound links can be used as a sneaky tactic, the assumption that it’s all cheap spam – with no value to consumers is dangerous. For example, contribution to blogs, forums, industry organizations and even paid links on popular sites that are related to your business, and will drive people AND search engines to your website all are highly legitimate activities – and I am confident that Google is very cautious not to damage the rank or reputation of companies and site owners for taking part in these types of activities.

    It is a pretty amazing phenomenon in our society though, that one company has to be the one to decide what flies as “honesty”, “deception”, “spam”.. when there are billions of dollars at stake.

    They also must become the social editors, helping make sense of free speech, while protecting us (and our children) from inappropriate and offensive materials.

    It’s a big responsibility indeed. When it comes to being an SEO professional, we try to follow a code of ethics (most of us) that should be seen as above board. It’s why many “black hat” tactics hold little weight for the long term and why most of us support the “Torching” as you phrase it.

    As in the world of email marketing, the same applies to search. If a little “fire” will affect those with bad reputations, the quality of our profession improves – as the rest of the world sees it.

    I’ve gotta think Google is on our side.


  • http://www.jithbiz.com Daniel

    Please enjoy these award-winning Top 10 SEO Tips for webmasters and website owners. Search Engine Optimization is quickly becoming a phenomenon here in the world of Internet Marketing. Too many people make the mistake of spending thousands of dollars on Pay-Per-Click campaigns before they realize that most people click on the non-sponsored listings more than “Sponsored Results” links. There are several hundred techniques to achieve higher ranking in the search results, but these Top 10 SEO Tips are in my opinion the most valuable.  Top 10 SEO tips

  • http://masti4mobiles.com jacksiv

                free download tamil telugu hindi mp3 songs and 3gp video songs free wallpapers themes games mobile softwares 

  • http://airmaxspascher.feg2.com Air Max

    Thank you on your articles which well then , i’ll think about playing and find out what to do. Your blog is similar to a mirror.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom