Continuing its ongoing international expansion, Yelp announced that it has now launched in Japan. This is the company's 26th country, following a Mexico launch last month.
Yelp's efforts in Japan will begin in Toyko and Osaka. The site is available at Yelp.co.jp, or people in Japan can use the mobile app.
"With over 126 million people, Japan is the tenth most populated country on the planet, and economically speaking, it’s no shrinking cherry blossom," says Yelp VP of New Markets Miriam Warren.
Yelp also announced an expansion of the Yelp Platform, initially launched last year for food ordering and delivery. It now supports spas and salons. A select number of them are already utilizing the platform for booking appointments, but Yelp says it will continue to roll out the functionality of the coming weeks.
Yelp product manager Partha Sundaram writes, "Been dying to try out a Jared Leto-esque ombre or treat your better half to a pamper sesh? Now you can head to Yelp to find just the place, then schedule your appointment directly from a Booker supported spa or salon (like Yelo in New York). Not only can you book directly from your computer or Yelp’s mobile apps, you can choose to save your payment details so you won’t have to enter them again for the billionth time."
The company says it will continue to add new categories and partners to the platform so users can "transact directly on Yelp" with more businesses.
Image via Yelp