Last year, Yelp launched Yelp Platform, which enables businesses to accept orders and bookings from users right through Yelp itself.
It started with restaurants. Earlier this year, Yelp added spas and salons. On Tuesday, the company announced support for hotels and wineries.
A Yelp product manager writes on the company blog, "Want to book a hotel room for a quick Napa getaway with your ball-and-chain significant other? Maybe book a wine tasting or massage while you’re there? Dinner reservations at a great restaurant? Or throw on some sweatpants and order food delivery? Of course you’d check Yelp before doing any of the above, but now you can actually book all of these services right from your Yelp app (and site), too!"
Yelp also announced additional Platform partners: EatStreet, ChowNow, Ordr.in, Hipmunk, and CellarPass.
"Approximately 28,000 businesses in all major US markets are available for booking on Yelp Platform today and we’ll continue to roll out more in the coming months," says Yelp. "With approximately 250,000 transactions happening through Yelp Platform in Q3 2014 (and more than 50% of those on mobile), it’s clear Yelpers love the convenience of booking and purchase options within Yelp. The best part is that by making it easier for consumers to spend money at local businesses, those businesses are reaping the benefits, too."
Yelp says it will be adding more ways to transact directly on its service and drive more leads to local businesses.
Image via Yelp