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YellowPages.com Rebranded as YP.com

AT&T Launches the "New YellowPages.com"

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In local search news, AT&T Interactive has rebranding its popular YellowPages.com to YP.com. AT&T’s Jamie Carracher tells WebProNews, "YP.com will replace YellowPages.com as its flagship web property and brand."

This was actually revealed last summer, but is now being implemented.

YP.com launched as the new Yellowpages.com

About the change, Carracher says:

- Predictive text search technology that automatically suggests potential search terms as a user enters a business name or category.

- Search results, supported by YP.COM’s database of over 21 million business listings, allow users to filter results by neighborhood, Video Profiles and business coupons.

- While in beta testing, advertisers averaged a 28% increase in calls and clicks per search as a result of placement on YP.COM

"Our new direction with YP.COM reflects our investment in developing local search technology that helps create stronger engagement between consumers and the businesses they are seeking to discover, find, and connect with," says David Krantz, president and CEO of AT&T Interactive. "With the help of our users and 5,000+ local market sales experts, we have a tremendous opportunity to keep helping our advertisers grow their business, while delivering a search experience that brings together richer content and transactional capabilities."

Users can filter results by neighborhood, Video Profiles and business coupons.

AT&T is also currently tinkering with Buzz.com, a social local search tool that draws from the same database as YP.com. Read our recent interview with AT&T for more details about that. 

YellowPages.com Rebranded as YP.com


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  • http://www.myprecisionautoid.com Malcom Reynolds

    That is a crazy story. That is some pretty big news. I hope that this doesn’t confuse people.

  • Guest

    That is great that they have gone ahead and made this change. I wonder though how much they had to spend for the yp.com domain. I bet that would have cost a bundle from whoever it was that had ownership of it. I think that there needs to be more regulation though for who owns what domains and how much they can actually charge for someone to purchase it. Just so it doesnt become a monopoly. www.theaterspecialtieslv.com

  • http://www.liftitbest.com Jill Jensen

    Always glad to see the world catching up to the internet. I know we utilize every source we can to keep our christmas lights business ahead of the game. Having Yellow pages with an on line search just adds to everyone’s success.

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