Yellowpages.com Enters Into Ad Deal With Microsoft
AT&T said today that its Yellowpages.com has entered into an agreement with Microsoft that will put advertising listings on Microsoft’s local search sites.
Yellowpages.com will begin providing ads to Microsoft in early April. No financial terms were released. Under the agreement, ad listings will appear on local sites including MSN Live Search and Live Search Maps, AT&T said.
The agreement gives Yellowpages advertisers access to Microsoft’s search pages. The deal increased the total number of estimated monthly searchers and brings the total number of projected monthly searches on Yellowpages to over 160 million.
Yellowpages replaces Idearc ‘s Superpages.com service. Idearc said the Microsoft partnership had not worked out well.
"The traffic from MSN had not met our expectations and had not performed as we had hoped, so we would not have renewed that agreement without significant changes," spokeswoman Mary De La Garza told Dow Jones Newswires. "We are continuing to pursue other opportunities for our advertisers – given that we have a performance-based model and a different strategy than MSN."
Yellowpages.com made $600 million last year, and estimates revenue from the business and ads from wireless and U-Verse to be about %1.5 billion by 2010.