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Yawn, Google Extends Search Share Lead

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In today’s exciting news, the Sun remains warm to the touch, no one under fourteen should read Scott Adams’ “God’s Debris,” and Google gained six percentage points in the US search market for February.

Meanwhile, Yahoo remained in second place in US search share, holding 27.6 percent of the market. A year ago, comScore Media Metrix pegged Yahoo at 31.1 percent a year ago in February.

Google’s 42.3 percent share rose year-over-year from 36.3 percent, based on total queries. Reuters reported how third place MSN Search slipped year-over-year from 16.3 percent to 13.5.

In a bit of a surprise, Ask.com gained in share, the only other search engine to do so. The former home of Jeeves the butler moved to 6 percent from 5.3 year-over-year.

Google’s increase could be an indicator of good news for the company’s quarterly financial report coming up in April, MarketWatch’s Bambi Francisco reported. Google may even have a shot at hitting the high end of analyst estimates.

Yahoo’s decline is not necessarily a problem, as it would be for Google, the report said. Yahoo has a lot more diversity in how and where it can present ads to viewers and be compensated for them across its content network.

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David Utter is a staff writer for WebProNews covering technology and business.

Yawn, Google Extends Search Share Lead
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