Yandex Announces Homepage Redesign
Russian search leader Yandex announced a redesign of its homepage today. The goal, according to the company, was to make the most relevant information more visible and more easily accessible.
The page is less cluttered than previous versions (you can see them all here), and has less text. They’ve replaced images with blocks of text, and placed related items together. News from big media outlets, for example, are now placed with news from blogs.
“We have moved the most popular services to a more visible position and our specialist services went to the background – for example, Yandex.Mail is now in a more prominent spot, while Yandex.Direct and Yandex.Metrica have moved down to the bottom of the page,” the company explains. “The Yandex.Maps feature has been expanded, so that users can now find the nearest pharmacy or cafe with one click, along with taxis, public transport routes and panoramas. As a result, the homepage is both simpler and more functional.”
According to Yandex, the new page is up to 50% faster than the previous one.
“Yandex is both a search engine and the gateway to the internet for millions of people,” said Vera Leyzerovich, head of desktop and mobile products at Yandex. “On the homepage, besides the search bar, users are accustomed to seeing information that they need every day – news, weather, exchange rates, the traffic situation. But the more data it includes, the harder it is to navigate. On the new version, we have retained the emphasis on search and kept the page informative and familiar for its users, but at the same time we have made it clear and uncluttered, so people will enjoy visiting it again and again.”
A report came out earlier this year that Yandex had surpassed Bing in search queries.