Yahoo's Search Market Share Reportedly Lowest It's Ever Been

Chris CrumSearch

Share this Post

comScore should be releasing its latest U.S. search market numbers soon, but as Greg Sterling reports, some analysts got them early, and have been talking about them. Yahoo has reportedly fallen below 10% market share, which is the lowest it's ever been.

According to Sterling's report, the numbers shake out like this: Google (67.6%), Bing (19.2%), Yahoo (9.8%), Others (3.4%). That puts Yahoo/Bing at 29%, which is consistent with its previous market share, so that whole Search Alliance thing doesn't seem to be helping Yahoo too much. No wonder Marissa Mayer hates it.

Yahoo released its earnings report earlier this week. It began with a quote from Mayer about how unsatisfactory the results were. This included a 4% decline in revenue.

“Our top priority is revenue growth and by that measure, we are not satisfied with our Q2 results,” she said. “While several areas showed strength, their growth was offset by declines."

Interestingly enough, Yahoo actually had a good quarter for search, which grew 6% year-over-year in terms of revenue. It grew 19% year-over-year in terms of search click-driven revenue.

A report released by eMarketer this week projects that Microsoft will overtake Yahoo in online ads this year.

Image via Yahoo

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.