Yahoo Web Analytics Gets an Upgrade

Yahoo has given the Yahoo Web Analytics interface a new look and some new features. These new demographics and interest group reports, as well as new segmentation, filters, a demographics and interest groups dashboard, the ability to create more scheduled reports, and custom fields with more actions.

New reports included in the new dashboard include:

- Age report
- Gender report
- Age and Gender report
- Interest Categories report
- Y! Properties of Interest report

These categories can be applied as filters and segments, and can help demographic targeting with Yahoo Search Marketing campaigns. Here’s what the dashboard looks like:

In the past, users could only schedule up to 3 reports for delivery at a time. Now users can create up to 10. Likewise, in the past you could only define up to 9 custom actions, and that number has been increased to 50 now.

Yahoo web analytics is also offering limited support for creating and tracking up to 38 custom fields, which can be used to add reporting categories to reporting structures.

"Merchants should note that custom fields require manual setup and page tagging," says Yahoo. "We’ll soon be providing a Merchant Solutions-specific help page where you can learn more about custom fields and how to integrate them."

Yahoo offers a variety of resources for users to get a firm grasp on what they’re doing with Yahoo Web Analytics. There is a help center, a Yahoo Web Analytics course, and a Training and Consulting page.