Yahoo vs. Google: Demographics

    February 25, 2004

Following a PPC session at yesterday’s DMA/AIM conference, two experts offered their insight into the search engine world.

Kevin Lee of and Dave Carlson of examined some of the differences between Yahoo! searchers and Google searchers.

Dave said he’s always found that Yahoo! searchers are more impulsive in terms of online buying decisions.

Kevin said that ever since Google started serving results to AOL that their business searches softened as AOL’s more “basic” audience started searching for their favorite bands.

Both agreed that if you’re using paid search it doesn’t matter – you’re targeting your audience with keywords.

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Garrett French is the editor of iEntry’s eBusiness channel. You can talk to him directly at WebProWorld, the eBusiness Community Forum.