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Yahoo vs. Google: Demographics

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Following a PPC session at yesterday’s DMA/AIM net.marketing conference, two experts offered their insight into the search engine world.

Kevin Lee of http://www.did-it.com and Dave Carlson of http://www.gotoast.com examined some of the differences between Yahoo! searchers and Google searchers.

Dave said he’s always found that Yahoo! searchers are more impulsive in terms of online buying decisions.

Kevin said that ever since Google started serving results to AOL that their business searches softened as AOL’s more “basic” audience started searching for their favorite bands.

Both agreed that if you’re using paid search it doesn’t matter – you’re targeting your audience with keywords.

Discuss this article and get more Insider Reports at WebProWorld, your professional e-Business forum.

Garrett French is the editor of iEntry’s eBusiness channel. You can talk to him directly at WebProWorld, the eBusiness Community Forum.

Yahoo vs. Google: Demographics
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