Yahoo, Verizon Lead Local Directory Searches

A recent comScore analysis revealed that not only are significantly greater numbers of Internet users turning to the Web to find local information, but two sites, Yahoo and Verizon, dominate the scene.

The first of a two-part series of studies, comScore found that 68 million US Internet users searched for business directory listings on the Local sections of major search sites (e.g. Yahoo! Local), or on business directory listing sites (e.g. Verizon SuperPages). This represents a 46 percent increase versus year ago.

Yahoo! Sites and Verizon SuperPages garnered the largest share, with 23.9 percent and 20.1 percent, respectively. Google Sites ranked third in Internet Yellow Page searches, capturing 12.5 percent, followed by Yellowpages.com with 12.0 percent.

The rest were:

Time Warner Network

Local.com

InfoSpace Network

Dexonline.com

Where’s MSN in all this? Well, to quote my fiance: “The only reason I use MSN is for the reverse number lookup function. But I bet if Google had one, it’d be faster and more efficient.”

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