Yahoo Tries Social Media From a New Angle

Or All Angles If You Will

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Last month, Yahoo Mash was shut down before ever leaving beta form. If you’ve never heard of Yahoo Mash, you’re not alone. It didn’t really catch on – hence the shut down. It was Yahoo’s attempt at a social network, presumably made to compete with MySpace, Facebook, and the like. That didn’t quite pan out.

They have not abandoned social media however. Today, they’ve entered a new phase in socializing, which looks to turn Yahoo as a whole into a more social entity. The social team is being headed by Jim Stoneham, who only joined the Yahoo team six weeks ago according to TechCrunch.

Yahoo users get a new profile and the ability to create friendships with others, and different aspects of Yahoo will be integrated into the profiles. Stoneham discusses Yahoo’s new objective on the Yodel Anecdotal blog:

I want to make it clear that this new profile is not intended to be a new social destination on Yahoo!. Rather, our plan is to integrate “social” as a central dimension into the services you use every day. For example, if you’re on Yahoo! Messenger 9.0, you’re already seeing Yahoo! Buzz, Mybloglog, and Twitter updates as part of your friends’ status messages. Soon you’ll see social capabilities added elsewhere across Yahoo!, beginning with places where you start your day. The new homepage we’re testing will soon have an application that lets you stay up to date with what your friends are doing across the Web. And Yahoo! Mail will be delivering a smarter inbox, displaying emails from your most important connections first.

Yahoo Profiles

This appears to be a smart move on Yahoo’s part. There’s no question that the web as a whole is turning more social by the day, and this is a good way to keep users interested in using their services. Unfortunately, I still see this as more of a way to keep current users around than to pull them away from competitors. It will be interesting to see how this pans out for the company. The way it’s marketed could have a lot of bearing on how much new traffic Yahoo gets out of it.

Users can get started updating their Yahoo profiles by simply going to profiles.yahoo.com.

Yahoo Tries Social Media From a New Angle
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  • http://livejournal.com/users/raindog469/ raindog469

    Every single Yahoo user’s profile became completely blank yesterday, and every one of the millions of users will have to log back into Yahoo and create a new profile from scratch to put that information back there…. if they even still have it backed up somewhere.  How on earth is that "keeping existing users around?"  If anything, I think it will drive some of us away. 

    I’m all for the social networking thing, but at least they could have migrated the information over and kept the profiles that had been public still public.  As it is, those of us who don’t want kids on the Yahoo groups we manage and don’t want to hear from 18-year-old girls in Latvia in IM suddenly have no way to make those determinations. It’s a too-little, too-late attempt at Facebook imitation and so far it’s more destructive than constructive.


    • Chris Crum

      Valid points. Admittedly, I’m not much of a day-to-day Yahoo user myself, but I figured for the Yahoo “Die Hards” such a feature would be welcome (even if they had to re-input some data).

      You might be completely right though. Perhaps it will annoy many users and drive them elsewhere. The point I was really getting at was that I didn’t expect it to attract many new users.

      • http://livejournal.com/users/raindog469/ raindog469

        Well, I think you’re right about that; adding a bunch of me-too Facebook features is not going to make Facebook users suddenly go "Wow, I have to switch to Yahoo!" 

        I think what they’re hoping for is stickiness, the "people use it and convince their friends to sign up for it" factor, which they already had with their instant messenger and have failed to accomplish with their prior attempts at social networking, 360 and Mash.  But time will tell.


        • http://www.beiingjourney.com Tony

          I’m getting a headache from all of this social networking…..and I thought optimizing your website was difficult when you only worried about links and content,…. a new something out practically every week!

  • http://www.a-lyric.com Michael

    It really is becoming a bit of a joke. I must be listed on five or more sites, with an invitaiton from about one new site per week. How do people keep up? I’ve put all new sites on hold.

    • http://www.thebookabyss.com.au thebookabyss

      I agree. With the proliferation of social networking sites akin to rabits on viagra, i cant keep up either. I’ve determined to keep to my favs’ and disregard all other invites for the time being….

  • http://www.diamondonnet.com/ Diamonds

    Backup, backup, backup.  I bet someone got fired for that blunder. 

  • http://www.no-gi-grappling.com No-Gi Grappling

    Never even heard about this one. Will try to keep an eye on what Yahoo does in the future with their social networking.

  • http://www.reuters.com/article/pressRelease/idUS217343+23-Sep-2008+PRN20080923 Peter Monroe

    Hehe.  I am one of those who have never heard of Mash.  I will not be sad to see them go.

  • http://aienet.com Editor

    It has always been the case of Yahoo and I feel terrible about it.

    My Yahoo (my.yahoo.com) used to be different things – the third being the one personlised homepage you now see.

     Yahoo Profiles (profiles.yahoo.com) used to provide options to add or edit yahoo messenger screen names.

    I don’t know about the day I log into Yahoo (yahoo.com) only to find Google’s homepage.

  • http://www.maas1.com ?????

    difficult when you only worried about links and content,…. a new something out practically every week!

  • http://www.seosean.com Affordable SEO Services

    Yahoo’s newer social bookmarking site is not that bad (myweb.yahoo.com). Only it does have some flaws in the sharing area. I think it would be better if there where more categories to see bookmarks in or some other way to get them other than using their search.

  • http://www.otimizacao-de-websites.com otimiza


  • http://car2be.com/ Thomas

    This is really inspiring. Maybe there will be a campaign like this to protest the issues associated with the corporatization of the media.

  • http://www.transrocha.com Transportadora

    Love the congratulations of this site
    I will come back more often
    ahhh .. and explained to my friends!

  • http://www.lightsonline.com/ home lighting

    If at first you don’t succeed….

  • http://www.modaemulher.com.br Moda feminina

    Very good! Is great work.

  • http://www.telasdeprotecao.com Telas de proteção


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