Yahoo has launched the new Yahoo Local for Mobile experience in beta.
"At Yahoo!, we're all about harnessing the massive power of the web and the ever-expanding capabilities of connected devices to create engaging and personally relevant mobile experiences for our users," says Irv Henderson, VP of Product Management for Yahoo Mobile and Connected Devices. "But we also know that sometimes, even when you have the world at your fingertips, it’s what’s right outside your door that matters to you most."
"With rich, hyper-local content, Yahoo! Local offers a uniquely personalized experience via the mobile web on iPhone and Android, enabling you to discover the best local news, deals, and events in your neck of the woods, all in one place," adds Henderson.
Content includes local news and information created by the community, local publishers, and Yahoo editors, as well as local blogs and newspapers.
"Our geo-informatics and content enrichment platforms identify and geo-tag every news story that appears on every page down to the neighborhood level," says Henderson.
Yahoo has also integrated the Local Offers program it recently announced, which the company is partnering with local offer providers on to build what the company hopes is "one of the largest and most comprehensive repositories of local offers on the Internet."
The new Yahoo Local for Mobile is being tested in 30+ neighborhoods and cities around the U.S. These include: San Francisco, Palo Alto, Mountain View, Sunnyvale, Brooklyn, NY as well as Birmingham, Ferndale, and Royal Oak in Michigan.