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Yahoo Testing Behavior Targeted Advertising

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Coolz0r links to an AdWeek article that says Yahoo is working with Behavioral Science to create ads that are targeted to a user’s behavior. Very cool idea.

MSN is looking to leverage its massive network to do something similar.

As good a time as any to note I just got my press invite to AD:TECH New York, November 7-9 at the Hilton. I know its probably far too early for many people to have registered, but if anyone plans on attending, let me know. Should be some great online advertising-related speakers and sessions there.

Links:
CoolZ0r’s post
AdWeek

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Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

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Yahoo Testing Behavior Targeted Advertising
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