Hipmunk announced that it has been named Yahoo's exclusive flight and hotel search provider, and is now integraed with Yahoo Travel, giving users access to Hipmunk's own travel search offerings.
Hipmunk CEO Adam Goldstein said, "After our recent funding round, forging alliances that introduce Hipmunk to new audiences is a key part of our growth strategy. We’re excited to offer our experience to a new set of users while enabling Yahoo Travel to provide its users a great metasearch experience.”
"For flights, users can use the 'agony' filter which sorts flights by price, duration, and number of stops, so that the most convenient options are shown first," the company notes in a blog post. "Those who search for hotels see them sorted by 'ecstasy' which filters by price, amenities, and reviews. In addition, hotel searchers are able to refine hotel results by proximity to a particular point of interest by using the interactive map."
The new integration is available both on desktop and mobile. Hipmunk has over a million listings.
This follows Yahoo's recent deal with Yelp, which sees the popular online review service power local listings.
While Yahoo may rely on various third-party providers for its search results (Microsoft's Bing being the provider of web results), the company's search business is actually on the way up as its recent earnings report showed.
Image via Yahoo