Yahoo Slapped With Million Dollar Click Fraud Suit
Collectibles site Bigreds.com filed against Yahoo over alleged click fraud that happened between 2002 and 2006.
Bigreds filed suit in US District Court in the Eastern District of New York over what they believe was Overture affiliate click fraud. Yahoo acquired Overture, formerly known as GoTo, in 2003.
InformationWeek noted the filing of the suit, performed on April 2nd. Yahoo has not responded to the accusation yet.
The court document shows Bigreds believes a lucrative affiliate program run by Overture led to the alleged click fraud. Affiliates earned up to 12 percent commission per click, with Bigreds sometimes paying over $3 per click.
“Affiliates of Overture used software programs, employed people, and/or directed people other than actual consumers to click on plaintiff’s links from keyword search results,” the suit said.
Only after learning about the existence of click fraud as a problem in the online ad industry did Bigreds seek a refund from Overture. A credit of $17,082.80 was offered for the period of April 28 to June 28, 2006.
Bigreds believes click fraud took over $204,000 of its ad budget during the period. They want that reimbursed, plus the same amount from the unknown people who clicked its ads. The company is also seeking a punitive damage claim of over $614,000.