Yahoo Shares Falling To Pre-Takeover Talk Levels

Without Microsoft's interest, investors flee

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Signing on with Google for its search advertising after ending discussions with Microsoft pushed Yahoo’s market value close to where it was before Ballmer and company came calling in January.

Yahoo closed at $19.05 on January 31, a low point at the end of a two year run of disappointments for its shareholders. CEO Terry Semel became the ex-CEO, Jerry Yang retook the role, Roy Bostock took the Yahoo chairman’s seat, and then along came Microsoft and a $44.6 billion offer for the company.

Since that time, Yahoo has done everything possible to avoid a takeover. It appears to have succeeded, as Microsoft and Yahoo both disclosed their talks about such an event were at an end.

Wall Street demonstrated its disappointment yesterday, with negative sentiment continuing today. Shares of Yahoo at lunchtime today hovered at $22.38. On Valentine’s Day, they closed at $29.98, the highest close over the period of Microsoft’s overtures for Yahoo.

Plenty of discussion arose from the end of Microsoft’s talks and the arrival of Google to scoop up the goodies with a non-exclusive deal with Yahoo. How serious that non-exclusivity will be is up for debate; would Yahoo actually try to get Microsoft’s search ads, or anyone else’s, alongside search results when Google’s money makers could be in place?

“As much as everyone still has lingering doubts about Microsoft after their hardball monopolistic practices of the nineties, it

Yahoo Shares Falling To Pre-Takeover Talk Levels
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