Yahoo Search Marketing Blog On Its Way

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Yahoo has a search marketing blog in the works, and it should be here soon. Steve Mitgang made the announcement during an interview with Jennifer Slegg; Barry Schwartz managed to capture a “coming soon” screenshot of the product soon afterwards.

Mitgang is, as Slegg reported, “Senior Vice President and General Manager of the global team leading the definition, creation and marketing of Yahoo!’s advertising products, platforms and services.” That long title and job description effectively puts him “in the know.”

“We will be launching a blog that will be coming out later this week, so you are getting a little bit of a preview on that,” Mitgang said on Monday. “And again a lot of information will be there for everyone to see what’s going on.”

Slegg noted that “the Yahoo Publisher Network has had their blog since April, so it seems that Yahoo was waiting for the launch of Panama for launching the sister blog for advertisers.”

Mitgang’s revelation put Search Engine Watch’s Barry Schwartz on the trail of the new product. “So when I went to YSMBlog.com,” he wrote, “I was redirected to http://ymsblog.com/, which is the Yahoo Marketing Solutions blog, with a link at the top to Yahoo Search Marketing and links down the right hand side to other Yahoo Blogs. Here is a screen shot if they happen to pull it.”

Slegg had one looming question about the coming product, though. “Will the YSM Blog also feature a sock monkey, or will they get their own mischievous sock mascot?”


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Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

Yahoo Search Marketing Blog On Its Way
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