Yahoo announced that it's giving Firefox users in the U.S. a new desktop search experience. This includes a redesigned header and more prominent image and video results.
The design will be especially noticeable when users search for famous people and movies. They'll see a strip of related videos and images across the top of the page.
"Taking a page from our redesigned Yahoo mobile search experience, Yahoo Search in Firefox delivers the most relevant results upfront so that you can take action right away," says Mason Ng, VP of Search Distribution at Yahoo.
Also on display will be movie info from IMDb, movie times and ticket purchasing from Fandango, listening/purchasing from iTunes, photos/reviews from Yelp and TripAdvisor, stats from Yahoo Sports, and personalized Flickr results in image search, which was actually announced separately the other day, and applies across browsers.
"We have accomplished a lot over the last year," says Mozilla's Denelle Dixon-Thayer. "We worked closely with Yahoo to improve the search experience for our U.S. users. And, while we tend to be an opinionated and passionate project, Yahoo has been collaborative and flexible as we’ve provided continual feedback. Ultimately, these advances in the experience improve the competitive landscape for search which is good for our users."
The new design is rolling out on Firefox on Windows, Mac, and Linux in the U.S.
As you probably know, Yahoo has an agreement with Firefox that puts it as the default search experience in the browser. Ever since then, Yahoo has tried to push users to that browser. To this day, Yahoo still displays an "Upgrade to the new Firefox" message at the top of its home page in other browsers.
Images via Yahoo