The New Yahoo Search BOSS
Yahoo just announced that there is a new home for Search BOSS at boss.yahoo.com. Along with that, there are three new BOSS offerings aimed at addressing user engagement, traffic recirculation, monetization, and high development/maintenance costs.
After the Microsoft Yahoo search alliance was announced, a lot of people wondered what would happen to Yahoo’s Searchmonkey and BOSS. Searchmonkey went away, and earlier this year, Yahoo launched BOSS version 2.
Now, it’s time for a new phase of BOSS. The aforementioned offerings are BOSS Hosted Search, BOSS Site Search and BOSS Shortcuts. The first two are available globally today (site search via private alpha), and the third is available through Yahoo’s private Alpha program for the US, Canada, India, and UK markets.
“In minutes, you can configure a web search experience much like the Yahoo! Search page with structured content, search refiners, image modules and other rich assets,” the BOSS team says of Hosted Search. “Simply pick the bells and whistles that meet the look and feel you desire, insert the generated code snippet into your page and you are done. It is Search built your way and offers opportunity to apply for revenue sharing through search advertising.”
“The concept of Site Search has been around for many years, but the products available in the marketplace leave a lot to be desired,” the team says. “Publishers deserve a solution that is more focused on the content of their site, that delivers results that are highly relevant and fresh, that offers rich customizations, and that can be deployed with ease.”
“Search is more than just the perfect display of meaningful results based on user keywords,” they say of Shortcuts. “It’s also about recommending related content based on the context of what a user is reading on a publisher site. Existing solutions are often over-commercialized, deliver poor results and drive users away.”
“BOSS Shortcuts delivers technology that understands the content to help analyze your article pages and find terms that engage with your audience,” they explain. “When users click on these terms a contextual window is presented filled with highly relevant results from your site, the web, and our ad marketplace.”
Along with the three new offerings, Yahoo also unveiled some updates to the Search BOSS API. This includes making ads simpler and faster and adding 10 new markets. The full list is here.