Yahoo Search API Getting More Accurate

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Yahoo, MSN and Google all provide powerful web search APIs so that developers can build custom applications.

Google and MSN use web services to return their data while Yahoo returns its data via XML. I use the APIs often to retrieve back links and pages indexed data and have found that MSN and Google have always been relatively accurate (1-8% variance from actual). Yahoo’s data for pages indexed has always been pretty accurate too, but I have found the back link count to be way off at times in the past. However, since the switch for “search commands” to Yahoo Site Explorer I am noticing better accuracy in the back link data. I can’t say it’s absolutely perfect (and probably never will be), but it’s a big change compared to the numbers I was getting from Yahoo a few months ago. The variances I am noticing right now are in smaller, less authoritative sites.


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Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.


Manoj is also the author of Web Analytics World. Web Analytics is an essential component in developing a successful
online campaign. Help convert visitors into customers by understanding

Yahoo Search API Getting More Accurate
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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