Quantcast

Yahoo Search Ad Campaign To Focus On RNC

Get the WebProNews Newsletter:
[ Search]

With the Republican National Convention scheduled for New York City next week, Yahoo Search is preparing an advertising blitz that will target people attending the RNC. The Yahoo Search advertisements will be part of the company’s estimated $100 million “Life Engine” campaign.

In order to saturate convention attendees, Yahoo will, according to TechnologyMarketing.com, employ an airport information kiosk, campaign buttons, signs that will appear in JFK and LaGuardia airports, and hotel keys with the Yahoo Search brand on them.

Linda Bennett, Yahoo’s senior brand manager says, “This year it’s all about politics, so we thought being able to highlight Yahoo as a politics engine, in line with the Life Engine campaign, would be a cool thing.”

This campaign is similar to the one Yahoo launched during the Democratic National Convention.

WebProNews | Breaking eBusiness News
Your source for investigative ebusiness reporting and breaking news.

Yahoo Search Ad Campaign To Focus On RNC
Comments Off
Top Rated White Papers and Resources

Comments are closed.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom