Yahoo Revamps Search Ad Plans

    December 28, 2005

Red Herring provides a great outline of Yahoo!’s attempt to gain publisher advertising market share from Google’s AdSense service with its Yahoo! Publisher Network (YPN).

On a sidenote to this, I have heard direct reports from other publishers that YPN is providing a solid 200% revenue comparison, in some markets, compared to Google’s AdSense. Which, if this is accurate, is one sure-fire way to take market share pretty significantly away from Google, though at an obviously greater expense.

It’s nice to see competition for the independent (and maybe not-so-independent) publishers out there.

Thanks Cindy!

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at