Yahoo Research Looks At Mobile App Use During Super Bowl

Chris CrumTechnology

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Yahoo's Flurry released some interesting findings about app usage during the Super Bowl. There was a whole lot of messaging going on.

"Super Bowl XLIX had some majorly buzzy moments - from a throwback performance from Missy Elliott to a dubious final call from the Seahawks - and it showed in how consumers interacted with their smartphones," a spokesperson for Yahoo Tells WebProNews. "Flurry from Yahoo did a second-by-second analysis of app usage during the big game and found that while Katy Perry captured the lion’s share of viewer attention, consumers were turning to their phones more than ever to chat with friends outside their living rooms about what they just saw."

Flurry's analysis found that viewers used messaging apps more than any other type of app during the game. Here's a look at how they used those throughout the duration of the game:

"Whether you like it or not, more people dropped their small screens for the big ones during Katy Perry’s half time show, and to watch the end of game brawl," the spokesperson says. "Unfortunately for Bob Costas, more people were messaging about the first half than listening to his half time recap."

"The Budweiser puppy brought our eyes up and made us put down our phones more than any other Super Bowl ad. While it gained a lot of media attention, Nationwide’s much-maligned ad featuring tragic household accidents didn’t hold our attention - many of us were on our phones."

As Yahoo points out, Super Bowl XLIX was the most-watched television event in U.S. history, with an average 114.4 million viewers, according to Nielsen.

Images via Yahoo

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.