Yahoo Reportedly Working On New App Project For Homepage

    February 28, 2014
    Chris Crum

More Yahoo sports-themed-codenamed project news from Kara Swisher…

Professional Yahoo internal chatter sharer and memo leaker Swisher, of Re/code, recently reported that Yahoo has a couple projects codenamed “Fast Break” and “Curve Ball,” which are designed to help wean Yahoo off of its Microsoft partnership. Now, she’s reporting that there’s another (apparently non-search related) project in the works called Touchdown:

Apparently many months in the making, Yahoo apps — as well as third-party ones — would be published on the highly trafficked site, in an effort helmed by Mike Kerns, SVP of homepage and verticals.

I am not clear whether that makes Touchdown a kind of app discovery service or an Apple iTunes or Google Play type of destination. But the concept is that a lot of people go through the site daily and it’s found money to take advantage of the valuable digital real estate.

Yahoo’s homepage gets a ton of traffic for sure. Until recently, Yahoo had a live counter of pageviews on the page for any given day. It was not uncommon to see something like 40 million by 8:30 in the morning. The page only redirects to the company’s advertising page now.

Either way, the homepage is a major property for Yahoo, and it’s no shock that it is looking for ways to get more out of it.

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