Yahoo announced today that it is rolling out a redesign of Yahoo Sports, Yahoo Movies, Yahoo Music, Yahoo TV, Yahoo omg!, Yahoo Games and Yahoo Weather.
"This is the next step in building a more modern, consistent and personalized Yahoo! following our new homepage design and redesigned Yahoo! News," the company says.
Personalization seems to be the main theme across the new versions of these sites. On Yahoo Sports, it will make info about your favorite leagues and teams more prominent, and include "premium" content from its staff, as well as from partners like NBC Sports. Yahoo Fantasy has also received an update.
"Refreshed Yahoo! Movies, Yahoo! Music, Yahoo! TV and Yahoo! omg! provide entertaining, personalized and engaging experiences," says Mike Kerns, Senior Vice President, Homepage & Vertical Products. "We’ve created an easier and intuitive experience for finding movie showtimes, now you can sort by theater or movie. We’ve also made it simpler to find more entertainment content, including movie trailers, tv episodes and music videos. The viewing experience for videos and photos have never been more beautiful — video screens are now larger and photos are more immersive, high quality and can be seen in full-screen."
He adds, "With the new Yahoo! Games, we’ve streamlined the site and made it easier for you to find popular games like 'Slotomania' and 'The Godfather: Five Families', discover new games like 'Pirates: Tides of Fortune', and get to some of your old-time favorites like 'Gem Swap' and 'Dragon Mahjong' to bring back a little nostalgia. And, we’ve improved tracking of your games history so you can get back to your favorite ones faster."
For Yahoo Weather, Yahoo is adding some of the features from its recently launched Weather iOS and Android apps. This includes full-bleed photos from Flickr, showing current local conditions of the time and type of weather alongside actual weather info.
Yahoo has been changing just about everything since Marissa Mayer took over as CEO (even the logo), and shows no signs of letting up. That goes for the non-stop acquisition spree as well. This week, Yahoo acquired yet another company, IQ Engines, to make even more improvements to Flickr.
Yahoo is also extending its Yahoo Stream ads with the new redesigns. The company writes in a blog post:
With the refreshed Yahoo! Sports, Yahoo! Movies, Yahoo! Music, Yahoo! TV, Yahoo! omg! and Yahoo! Games launching today, Yahoo! Stream Ads will now appear across these sites to complement the new content stream format. This is an exciting step forward as we continue to launch more personalized, immersive advertising opportunities that are consistent across Yahoo!, as well as across desktop, tablet and mobile. The Billboard ad format, which offers fun and entertaining interactions like watching movie trailers or purchasing tickets within the ad, will also be available across the redesigned sites. Read more about our redesigned, more personal Yahoo! sites here.
Yahoo is also introducing Yahoo Stream Ads for Yahoo Mail on desktop and Android.
Yahoo, last month, became the top web property in the U.S., beating even Google, according to comScore.
All images: Yahoo