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Yahoo Pushes Out the New Search Design

Corresponds with Launch of New Marketing Campaign

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Along with Yahoo’s big new "Y!ou" campaign, the company has begun rolling out the new Yahoo Search. They unveiled the new design last month, which compliments the recently launched redesigns of the Yahoo Home Page, Yahoo Mail, and Yahoo Messenger.

"The new page is designed to help you easily find and explore the things that matter most to you. The Yahoo! Search team is delighted to demonstrate our commitment to innovate in search technology and deliver an amazing user experience," says Larry Cornett, Vice President, Consumer Products, Yahoo Search.

New Yahoo Search

Yahoo names the following as key highlights of the new Yahoo Search:

Intelligent Search Results – Allows you to explore results from key sites and narrow results using different types of SearchMonkey structured data. Over the past few months, even more enhanced results for product, local, entertainment, reference, social, and tech sites have been displayed automatically. With the new search page design, we have made it easier to see these riche results from an increasing number of sites.

Feature-Rich Experience – Provides quick access to search features that make people’s online lives safer and easier, including Search Scan/SafeSearch (which helps protect you from viruses, spyware, and spam while you search) and Search Pad. Now it will be even easier to return to the research documents you have created while searching.

Search Assist Expansion – With the new design, our powerful query assistance is still available directly below the search box, but we’ve also incorporated it into the left-hand column for quick access lower on the page, even when the Search Assist layer is hidden. You can use this column to easily explore and discover concepts related to your query. We have added Search Assist to the search box on every Yahoo! page in the U.S. with the launch of a new universal header.

Along with the change to Yahoo Search itself, comes a "revamping" of Yahoo’s image search and video search results pages. In the left-hand columns on these, you wil get links to related categories.

New Yahoo Search

"Rather than building this new experience on top of our existing front-end technology, our talented engineering and design teams rebuilt much of the foundational markup/CSS/JavaScript for the SRP design and core functionality completely from scratch," says Cornett. "This allowed us to get rid of old cruft and take advantage of quite a few new techniques and best practices, reducing core page weight and render complexity in the process."

Yahoo says the new Yahoo Search includes improved page load time, improved perceived load time, and inline data URI images. It’s now available in the US, the UK, France, Spain, Mexico, and India.

Yahoo Pushes Out the New Search Design
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  • http://www.kratomcapsules.net Kratom Capsules

    Why does Yahoo search engine always offer different results to google ?

  • http://www.manojsinghvi.com/blog Manoj Singhvi

    This is good that Yahoo! is making changes however the main thing is that searchers should be satisfied with the results. There is no major impact of changing in design & layout. Searchers should get the relevant stuff on first page of search result.

  • http://eScoutRoom.com Corey Brown

    I have seen the new search results screen and like what they have done. Leads me to wonder about the Microsoft takeover as I was under the impression Bing would be the search engine on Yahoo! going forward.

  • http://www.golaniajay.com ajay

    I think yahoo is emphasizing more on features and interface but I don’t think so that it is going to help Yahoo to stand in front of major search market players.

    It should pay more attention on search features and indexing algorithm. Good luck to yahoo!

  • http://www.banklist.ru/ Allofme

    Yahoo not bad, as our russian search, ex.Yandex, but…..

  • http://www.lexolutionit.com Maneet Puri

    I see Yahoo is rolling out more and more from its factory since the Microsoft deal. Yet to see any threat to Google though…

  • Glen

    Krantom — The reason searchs result differ from engine to engine is the same reason why printing color photos on different printers produce different colors. Each have their own proprietary engine/algorithm working which produces different results.

  • http://rapidcoolrooms.com.au Andrew B

    does it really matter how the page looks as long as the features are there and the results are there but more importantly, as long as the relevant information is there, thats all that matters…not the layout etc.