Yahoo Publisher Network Attacked By Clones

DMCA takedown notices should become a thing of the past–or at least a method of last resort.

Consider the good that will happen if content creators can claim ownership of their content and have visibility into all reposting.

- Reposting will decrease with the knowledge that they can no longer escape without fear of detection.

- Search Engines can have easy access to content ownership information and use this data to ensure that the content owner is ranked higher than any reposters. This will remove part of the incentive.

- Reposters and content owners can negotiate and agree to a rev share of ad sense revenue. Done correctly, this can be automated and enable a content marketplace to emerge.

(Full disclosure in that I work for Attributor a company that is trying to help achieve the above)