Yahoo just announced new Product Ads, which it describes as " new, comprehensive product offering that allows retailers to reach consumers with high performance search and display ads across mobile, tablet and desktop devices."
"A recent study from Yahoo and Ipsos revealed that 44% of consumers use a search engine as their primary or secondary step when researching holiday gifts, and 53% spend more time online in search of the best deal," a spokesperson tells us. "Yahoo Product Ads are available just in time for the holiday shopping season, and will help brands deliver more relevant ads to shoppers, in order to influence and re-engage them at every stage of the purchase funnel. Top brands like Kohl’s, Wayfair and Overstock are already piloting components of the new offering."
The ads are powered by the company's existing targeting abilities, reach and dynamic ad formats. The goal is to provide advertisers an easy way to showcase their products while people are shopping to convert them to customers.
The ads utilize Yahoo's proprietary data and insights and will show across Yahoo's properties and the other properties it reaches, including Yahoo Search.
Marketers can create image rich, dynamic search and display ads from a single feed.
"With support from ChannelAdvisor's Managed Services team, one retailer with product ads on Yahoo Search since July has seen as high as a 14-to-1 return on ad spend. The retailer is greatly benefiting from the additional revenue these ad campaigns are providing," said Andrew Belsky, Director of US Digital Marketing Services at ChannelAdvisor. "We’re excited to partner with Yahoo to help brands and retailers get their product offerings in front of a more comprehensive audience."
Advertisers are advised to get in touch with their account reps to take advantage of the new ads.
Images via Wikimedia Commons, Yahoo