Yahoo: Podcast Interest Far from Mainstream

    January 25, 2006

According to the Yahoo! Buzz Index, podcasts haven’t yet captured the interest of mainstream consumers.

It’s stuck somewhere in their top 6,000 searches. (Via iLounge)

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.