Daily deal shopping website Groupon has reached a distribution partnership with Yahoo to bring local deals to users.
“Yahoo is delivering technology at scale that connects people to the things that matter most to them with fresh and engaging experiences,” said Blake Irving, Executive Vice President and Chief Product Officer, Yahoo.
“As content and advertising intersect online, our partnership with Groupon is one more great way that we’re making the digital world more personal for our more than 600 million users—connecting them with the local offers that help them better enjoy the world around them.”
Starting today, Groupon deals will be integrated with Yahoo's new Local Offers program. Groupon deals will first have a presence in the U.S., and soon be introduced internationally. The program will take advantage of Groupon's depth of daily deals and Yahoo's size and targeting capabilities.
“This partnership highlights Groupon’s success in building a deep, global platform around local deals as we currently serve over 29 million subscribers in 31 countries,” said Rob Solomon, President and Chief Operating Officer of Groupon.