Yahoo Offers Users Better Privacy Options

Can opt-out of customized ads

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Yahoo said today that it will allow users to better manage their privacy online by allowing them to opt-out of customized advertising on the site.

The new opt-out feature is part of Yahoo’s response to a Congressional inquiry about customization sent to 33 Internet asking for details about targeted advertising and how they collect and store information on users.

"Yahoo! strongly believes that consumers want choice when customizing their online experience and they have also demonstrated a strong preference for advertising that is more personally relevant to them," said Anne Toth, head of privacy and VP for policy.

"However, we understand that there are some users who prefer not to receive customized advertising and this opt-out will offer them even greater choice."

Yahoo’s new opt-out capability will be available to users by the end of August. They will be able to access the opt-out in the company’s privacy center, which is linked on the home page. Users will also be able to access the opt-out through a link in the public service advertising campaign Yahoo has been running with online ads on its network to educate users about customized advertising.

Yahoo Offers Users Better Privacy Options
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