Yahoo Lowers Deposit For Sponsored Search

Yahoo Search Marketing has followed its October move to eliminate a minimum spending requirement with a drop in the minimum deposit from $30 to $5 for US advertisers.

Pre-holiday search advertising competition gets a nudge from Yahoo today. The portal company posted on the Yahoo Search Blog about a new change to its Search Marketing program:

You can start with a deposit of as little as $5 and use it to pay for the click-through charges for your campaigns. After your initial deposit, you spend as much or as little as you like each month based on the keywords you select and how much you bid for each one. Through Yahoo! Search Marketing, advertisers can reach over 8o% of users online for as little as 10 cents per click.

With MSN AdCenter’s US launch looming, and AOL on track to break the billion dollar mark in ad revenue this year, Yahoo has a need to gain an edge on those online players while keeping close to Google’s lead in the search advertising market.

Yahoo launched its Publisher Network earlier this year, to allow site publishers to join the beta and place Yahoo ads on their websites. This lets Yahoo directly take on Google’s self-serve advertising products, and may signal the start of greater price competition between all four of the major web portals.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.

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